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Marketing for Technology Vendors

About You

You’re likely to be an established, international IT or Telecoms vendor with a professional and committed in-house marketing team.

 

You’ve accepted that marketing is key to the strategic direction of the business and is intrinsically linked with performance. You know that measuring the ROI of specific marketing activities is key to driving future sales. You also know that marketing needs to be flexible enough to respond to tactical sales requirements at a moment’s notice.

 

It’s a fine balance of time and resources - with peaks of K2 proportions that need to be factored in and managed (Infosec Europe, anyone?)

 

How Flexi Marketing Helps

Flexi Marketing is the perfect solution for technology vendors, be it by supporting your in-house marketing team or working with you on specialized or flexible activities to fulfill strategic and tactical projects. 

 

We undertake ongoing projects ranging from planned and sustained brand awareness programs such as analyst relations, customer success (case study) programs, customer and partner communications through to utilizing the benefits of new media techniques such as digital marketing: including Cost per Click advertising management (eg Google Adwords), blogging and twittering.

 

You can utilise our skills and experience for short-term projects (anything from a couple of hours) to add that extra support for resource-intensive activities. Perhaps it’s ad-hoc event support, or even entire event management (between us we’ve organised over 100 events, including Infosec Europe, RSA Conferences, partner conferences, seminars, and small intimate dinners).

Other short term projects include direct marketing campaign creation, execution, follow up and analysis. Also improving business processes such as management information, including CRM customisation for push-button reporting.

 

In short, we have experience of every marketing activity used within the technology arena and can help you fill those marketing gaps; whatever they may be. We really are that Flexible!